Global Exposure
Strategic distribution across the world’s leading booking platforms
Optimising distribution
Many management companies promote being listed across as many booking platforms as possible. We used to take the same approach.
However, after analysing where our bookings were actually coming from, we found that around 85% came through Airbnb, Booking.com and direct bookings, with the remaining 15% spread across platforms such as Vrbo, HomeToGo, Holidu and other smaller channels.
So we optimise in that order. First, we build your listing's strength on Airbnb, Booking.com and your direct site, where rankings, reviews and conversion matter most. Then we add further distribution matched to your home, choosing specialist platforms based on who your property suits.
Once your core channels are performing, we extend your reach to the platforms your ideal guests already use, whether that's design-led stays, large groups, families or international travellers.
In the background, we begin building your property's brand through social media, your direct booking website, and our growing guest database.
Every guest we attract through the OTAs becomes an opportunity for a future direct booking. We build that relationship beyond their initial stay, while consistently promoting your property across our social media channels to grow awareness, reach, and repeat bookings.
Over time, this creates a stronger direct booking channel and reduces your reliance on the OTAs.
Find out more about how we build your property brand
See the full approach behind growing your direct bookings and long-term guest relationships.