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Website and Brand

Purpose-built websites and branding designed to convert browsers into direct bookers.

Brand-led direct booking system

Turning holiday lets into recognisable, bookable brands

Most holiday let management companies focus purely on listings. We focus on building assets.

At Field Heritage, we don’t just manage properties — we build standalone property brands that guests recognise, trust, and actively search for. This drives more direct bookings, stronger occupancy, and long-term value for owners.

Direct demand Guests search for your property name
Local visibility Rank for your area + nearby attractions
Trust engine Brand consistency turns clicks into bookings
See the 3 core pillars Get Started
The Field Heritage Way
One property. A full brand around it.
Active pillar
A fully optimised direct booking website
A dedicated site built to rank, convert, and grow over time — not a single “listing page” buried inside another brand.
StructureMulti-page
GoalDirect bookings
OutcomeLong-term asset

This is done through three core pillars

A fully optimised direct booking website, strategic Google presence & local SEO, and a clear, consistent property brand across every touchpoint.

1

A real website — not just a listing page

Most management companies add your property as a single page on their website. There’s usually no real SEO, no local targeting, and no long-term strategy.

We do it differently. Each property receives its own dedicated website — built specifically to rank, convert, and grow over time. Multi-page structure, clear navigation, and content written around how guests actually search.

A homepage designed to convert interest into bookings
Dedicated pages for the property, location, and local experiences
Clear calls to action and a frictionless booking journey
Content written for long-term Google visibility, not short-term traffic
Why this matters: search engines understand what your property is, where it is, and who it’s ideal for — improving your chances of appearing when guests search your area.
2

SEO that actually works for holiday lets

Every website, Google listing, and social page is built for search. We deliberately target what guests actually type.

Target
Your postcode + surrounding towns Local intent > broad traffic
Target
Nearby attractions + landmarks Capture “I’m going here” searches
Target
High-intent phrases “places to stay”, “lodges”, “hot tub stays”
How direct bookings actually happen
Curiosity Name + visuals stand out
Google Guests search the brand
Your website Trust + conversion
Direct booking Lower fees, more control
Less relianceon platforms
Lower costsless commission
More controlpricing + guests
3

Proof, not promises

You can see this approach in action at habberjamfarm.com.

Direct bookings
0%
of all bookings (year one average)
That’s thousands saved in platform fees — and more importantly, proof that guests actively seek out the brand, not just click listings. This isn’t accidental. It’s the result of proper structure, SEO, and brand consistency from day one.
Website
Multi-page structure✓
Clear CTAs✓
Fast booking journey✓
Google
Local SEO targeting✓
Attractions + intent✓
Brand
Consistent visuals✓
Story + positioning✓

Why branding now matters more than ever

Travel has changed. Guests no longer book just a place to sleep — they book brands, stories, and experiences.

Something unique
Something personal
Something memorable
More than a generic listing
When guests see a recognisable name, consistent visuals, professional branding, and high-quality photography, curiosity turns into a Google search — and that search turns into trust and direct bookings.
Trust signals What guests look for
A recognisable name
Consistent visuals across platforms
Professional logo + identity
High-quality photography
A clear story behind the stay
Brand-led listings consistently outperform unbranded listings because they reduce uncertainty.

Future-proofing your property

As AI search, voice search, and conversational booking continue to grow, brand presence online will matter more than ever.

Clear branding Memorable name + identity
Strong website Convert + rank + build trust
Search visibility Local SEO + intent phrases
Consistency Every touchpoint matches
Relying purely on platforms keeps you vulnerable to:
Algorithm changes
Fee increases
Increased competition
Reduced visibility
Our goal isn’t just to fill nights this month — it’s to build a property brand that performs for years.

In short

We don’t just list properties — we build brands
We don’t rely on platforms — we build direct demand
We don’t think short-term — we build long-term assets
Build my property brand High-end positioning • direct bookings • long-term value
  • — Field Heritage —

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