The Future of Holiday Lets
Building property brands
Branding your property is unbeatable because it makes the stay feel so more more special and memorable for guests, but not only this In my opinion it is going to be the future for the properties that perform the best and the ones that dont but I will talk more about this on section 10.
Guests remember brands, not just houses.
- Create a memorable name (e.g. Shady Hall Farm, The Tractor House).
- Create a Memorable Logo (make sure it reflects the property Tractor with farmhouse etc)
- Make a Google Business page so it shows on Google Maps.
- Build social media pages to showcase the property and encourage direct bookings.
- Branded touches: welcome packs, logo signage, hashtags — creates a sense of identity.
When guests see a unique property name on a listing, it creates curiosity. They want to know more about the place, and because the branding is all over the listing, they naturally search the name on Google or social media. When they find your pages, this often leads to direct bookings, saving you the 17% OTA fees.
The traffic is already there — the real problem is conversion.
And the easiest way to increase conversions is to give guests more information. Having your property visible on every possible platform does exactly that.
And the easiest way to increase conversions is to give guests more information. Having your property visible on every possible platform does exactly that.
How to show your branding on the listing
- Picture of the welcome pack “Welcome to Essex Lodge”
- Welcome board “Welcome to Habberjam Essex Lodge”
- Name in the description and title “Welcome to Essex Lodge”
- Can you spend extra money and get an actual sign put outside the property? “Essex Lodge”
After seeing this over and over again matched with a logo they will start to understand this is a brand.
Here are two top brands we have built
Habberjam Farm:
A beautiful property located in Derbyshire If you search this property on google you will see it come up for pages upon pages even featured on articles such as The Star. Generates around 30% of total revenue direct bookings after only been running 1 year!
SkyBears Holidays:
This is a unique cabin park based in Lincolnshire. The owner also runs SkyBears Kennels, a professional dog-breeding company, and when guests stay, they get to spend time with the puppies in the on-site lounge. The place has built a strong social media following, and because of that, I genuinely believe it will get to a point where 100% of their bookings come directly through their own channels, without needing OTA platforms at all.
